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In 1966, a salesman named Ivor Arbiter saw the rising British rock scene demanding the effect of fuzz. He decided that his company Arbiter Electronics needed to join the other London guitar product companies and release his own take on this trending sound. After seeing the circular base of a mic stand, he came up with the idea to put the effect in a similar round enclosure and give it a face: two eyes made of knobs, a foot switch nose, and a brand label mouth.